DIRECTOR, COMMUNICATIONS
Jeremy Shell
The Director, Communications is responsible for the day-to-day internal and external communications needs of Rugby Canada and serves as Rugby Canada’s initial point of contact for all external media personnel. In this role the Director, Communications will provide leadership in all areas of sport information, communications and administration to Rugby Canada’s four operating departments (Administration, Commercial, Rugby and Corporate Governance) including support to all National Teams and Programs, coaches and support staff.
The overall purpose of the Director, Communications is to serve as a communications resource to Rugby in Canada (AsOne) by assisting in the development and implementation of communications plans and focusing on leveraging Rugby Canada’s stories, brand and reputation in the local, regional, national and international media and rugby communities, while meeting objectives laid out from our Strategic Plan. As an event based organization, there is a high level of importance placed on the promotion of athletes, teams and programs participating in Rugby Canada hosted events as well as participation based events hosted by other organizations.
Jeremy Shell joined Rugby Canada in February 2013 in the role of Director, Communications. Jeremy leads the Communications Department, providing oversight and direction for all elements of internal and external communication and media relations involving Rugby Canada. Jeremy is a member of Canada’s rugby community and brings valuable skills and experience to the organization. He is an MBA with a concentration in marketing, has produced a sports-themed feature film, has worked as a marketing senior manager for a growing nanotechnology company and has several publications with the Ivey Centre for Health Innovation and Leadership.
Jeremy received a Bachelor of Arts from the University of British Columbia, followed by a Master of Business Administration from the Odette School of Business at the University of Windsor. Jeremy has been a member of the UBC, Meraloma (Vancouver) and Aurora Barbarian rugby clubs. His interests outside of rugby include film, creative writing and digital media.
Jeremy lives in Toronto with his wife Laura and their Boston Terrier.