Hockey Now was founded in 1999 and now consists of four regional publications (BC, Alberta, Prairies and Ontario) and five websites. The publications reach over 200,000 readers per publishing cycle. Hockey Now is distributed primarily via branded racks in arenas. The publications are currently distributed in over 1,000 locations.

Websites and full contact information can be accessed through www.hockeynow.ca.

The Hockey Now Spring Blast is the first of several new initiatives to be launched by Hockey Now in 2010.